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The RIGHT kind of web site traffic.
The goal of web site promotion is to have individuals, who are looking for your products and services, find you in a timely manner – like right NOW.
The RIGHT kind of web site traffic varies from one organization to the next.
It depends on the objectives required to satisfy your Marketing Plan and the kind of support sought by your sales force.
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Customized Programs with Guaranteed Results
In order to Guarantee Results, it is best to tailor a promotional program that achieves your objectives through a combination of the following; |
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Search Engine Optimization (SEO)
Ranking high at the major search engines for specific keywords related to your organization. Internet users are connected to your web site visa-via a hyper-link. |
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Pay Per Click (PPC)
Paid for hyper-links on specific category pages at the major search engines. Proper keyword selection ensures cost-effective click-through results. |
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Industry Listings
Category product or service pages with hyper-links that connect Internet users to your web site. These category pages with hyper-links are commonly found at Association and/or Industry web site portals. |
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Advertising through Ad Banners and Tiles
Hyper-links from a Banner or Tile Ad that are strategically placed on national portal sites (i.e. www.yellowpages.ca) or local portal sites (i.e. www.toronto.com) attracting Internet users to your web site. |
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On-line Newsletter
Periodically inform your customer base about your products and services through a series of topics, areas of interest, and unique solutions. |
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Promotional Follow-through
Naturally, one would expect the promotional items of an organization to carry their web site address. These include business cards, letterhead, print materials, advertisements and as many other items as possible.
Contact us for an individualized overview of the available promotional options that can be used to attract the right kind of Internet users to your web site. |
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